Apple And The Computer Industry - 1644 Words

Introduction The company started off as â€Å"Apple Computer,† best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s â€Å"greenest lineup of notebooks† that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim Yoffie, p.4). Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.† (Business Management,Show MoreRelatedIndustry Analysis: Apple Computers Essay1956 Words   |  8 PagesIndustry Anà ¡lisis: Apple Computer 1. Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different approaches toward the movement of the industry that the companies had; some of them shaped it, some followed it and some helped it grow. In order for us to analyze the computer industry during the up said timeRead MoreApple s Impact On The Computer Industry2379 Words   |  10 PagesExecutive Summary Apple has been the leading force in innovation for the past couple of years, not only does it dominate the mobile-phone industry, it has also transformed the computer industry too. With millions of people using their products today, Apple is one of the most successful companies in the world. However, Apple did not â€Å"come all this way† from nothing. It suffered ups and downs just like any other company, with this being said, the way Apple dealt with its problems was the differenceRead MoreApple s Strategic Plan For The Personal Computer Industry2050 Words   |  9 PagesApple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores lo cated in more than 10 countries in the world and more than 60, 000 employees on permanent employmentRead MoreOrganizational Culture at Apple Inc1727 Words   |  7 PagesOrganizational Culture at Apple Inc. In the year 1976, it was a dream for most people to buy a computer for their homes. Back then the computer community added up to a few brainy hobbyists. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. Computers arent for nerds anymoreRead MoreApple : A Competitive Market1622 Words   |  7 Pagescompetitive industry there is a wide range of aspects that help determine what companies succeed and fail. Over time different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology indu stry. Apple is one of the leading computer manufacturingRead MoreThe Apple s Competitive Strategy Essay1017 Words   |  5 PagesStephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple. Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategyRead MoreIndustry Analysis : Apple Inc1577 Words   |  7 PagesIndustry Analysis Apple Inc. is a multinational corporation that designs, develops, and sells electronics, computer software, online services, and computers. Apple designs, manufactures, and markets mobile communication and media devices. Apple has created computers, laptops, phones, music devices, tablets, media players. These products are known as; iPhone, iPad, iPod, iTunes, MacBook, iHome, etc. Their software applications are iOS and OS X operating systems. They also have online services thatRead MoreApple Case Analysis1546 Words   |  7 PagesI. Industry Environment The industry environment is the set of factors that directly influences a firm and its competitive actions and competitive responses: the threat of new entrants, the power of suppliers, the power of buyers, the threat of product substitutes, and the intensity of rivalry among competitors (Hit, Ireland, and Hoskisson, p.40). In this case, Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systemsRead MoreSteve Jobs And The Computer Industry1309 Words   |  6 Pageswas well known for all his amazing products such as apple 1, apple 2, mackintosh, etc. He also purchased an animation company from George Lucas, which later became Pixar Animation Studios. He invested money into the company out of his own pocket. The studio went on to produce popular movies. Jobs had many people help him build what he has today especially with the help of Steve Wozniak (Steve, n.d.). Together they changed the computer industry. Jobs was very successful but like everyone else he hadRead MoreApples Impact On The Computer Industry1723 Words   |  7 Pagescompetitive industry, there is a wide range of aspects that help determine what companies succeed and fail. Over time, different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry. Since the 1970’s Apple computers has made